Chatty Gargoyle

Project Brief

After the traction that the DEN Files construction signs picked up, we wanted to keep the momentum going. What better way to fuel the fire than to bring one of these conspiracies to life?

Inspired by iconic—if not eccentric—airport artwork, we built an animatronic gargoyle to interact with travelers. He talked about the conspiracies surrounding the airport while pushing his own opinions on all things #DENFiles. 

The unexpected activation came with a few jump scares, lots of laughs, a whole lot of fun and a whole lot of press from websites like Mashable, Thrillist, USA Today, Daily Mail, the New York Post and countless others.

Project Categories

Art Direction, Animation, Social, Video

Project Collaborators

Andrea Shaver – Art Director
Brad Hasse – Director
Zack Shockley – Copywriter
Mark Stiltner – ACD